hotel loyalty programs
Hospitality Financial Leadership – The 5 Hidden Costs of Being Branded
Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations with OTAs, and preferred financing options. Not so fast.
Are the brands’ claims actually true? While many owners have fallen…