OTA

Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations with OTAs, and preferred financing options. Not so fast.

Are the brands’ claims actually true? While many owners have fallen…

A lot gets said about OTA’s and most of it is negative coming from the hotel world. I get it on one hand as I was the one having to explain to owners each month why our commission expense was constantly on the increase. However, on the other hand I…

Have you ever wondered why we all hear so much complaining and downright all-around annoyance being expressed from hotels about the on-line travel agents? You would naturally think that because there is so much protest being made that hotels would simply not use the service and opt for something else? Right? Well – not so fast as hotels are…

With two large shortcomings I can’t see why the average person who has a basic understanding of how the travel world works would ever use an online travel agency.

In making this statement it occurs to me that—obviously—most people don’t know the basics. If they did know the two things I’m going…